Incredible Women, Incredible Events
“In brotherhood” may be so last season, but the startup sisterhood is just beginning! Meet these three kickass women who are spearheading local innovation and hosting events to transform the Atlanta Tech scene. Here’s a playlist to get you in the spirit.
Vice President, Client Engagement at 352 Inc.
What: Enterprise Entrepreneurship Series
When: A monthly series at TechSquare Labs focused on helping business leaders navigate the challenges of corporate innovation.
Why: In March 2016, 352 Inc in association with TechSquare Labs started this as an experiment. They reached out to 30 corporate innovators and had an incredible response. By November, the community had over 150 active members. “We realized the problem was not just unique to Atlanta. So we started an online community and magazine, where we featured folks from Coca-Cola, Cox Automotive, Equifax to share their perspective on innovation what it means to their company,” she said. She believes this initiative will help businesses refine big ideas, build smart products and acquire the customers they need to grow. “This will bring startups their first customer and help them survive in the ecosystem. For the enterprise, it means a lot less risk by sourcing the problem within the local community and harvesting great tech talent here.”
What: Startup Sisters Atlanta
When: Every few months a group of women will rotate into each other’s startup hubs/incubators to share their endeavors and how they can help one another’s businesses grow. The inaugural event on March 8 will be moderated by CNN’s Amy La Porte and feature Titania Jordan (Atlanta TechEdge), Kiki Roeder (Hypepotamus) and Theia Washington-Smith (Women’s Entrepreneurship Initiative)
Why: When Stefanie moved to Atlanta to build her startup, after one year she found out that the Women’s Entrepreneurship Initiative was just a few blocks away from her workplace. “Compared to Silicon Valley & New York, the tech scene here is young and Atlanta can lead the way for gender inclusivity in our country. With Startup Sisters, my goal is to create a meaningful way for us women to meet the other badass women hustling around Atlanta,” she adds.
Founder, 100Small Biz & Chozen Media
What: Digital Marketing Accelerator and Workshops
When: Bootcamps and workshops for digital marketing, design, and branding.
Why: With her background in video production and marketing, Liberty built a cost-effective platform for small businesses, entrepreneurs, and non-profits to get hands-on training in video marketing education and launch custom digital marketing campaigns. “Instead of paying $150 an hour for a consultant, with these programs you can learn these tools beginning at $29, depending on the program.” For our last accelerator, we had a water management company who flew in from California and a restaurant with two locations in Minnesota. Most of these companies have one marketing person who manages everything. This seems like an economical way to learn new tools,” she said.